Cuore is a cycling apparel maker from Switzerland. They provide high-end cycling apparels for many pro teams including the Swiss UCI World Tour team IAM Cycling. We are truly impressed by their knowledge on cycling clothing design and high attention to details which eventually led us decided to collaborate on these custom "Curoe x MCBC" items. They are essentially the same high grade kit that are used by IAM Cycling - which means they are as durable and as they are comfortable.